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austrian  pavilion 

april    26,   1963 

GROUNDBREAKING   AT    THE   NEW    YORK    WORLD'S   FAIR    1964-1965 

Excerpts  from  transcriptions  of  remarks  by  Aus- 
trian and  World's  Fair  officials  at  groundbreaking 
ceremonies  for  the  Austrian  Pavilion,  New  York 
World's  Fair,  Friday,  April  26,  1963. 

RICHARD  C.  PATTERSON:  [Chief  of  Protocol]: 
Mr.  Consul  General,  Mr.  Commissioner  General,  Gover- 
nor Poletti  and  ladies  and  gentlemen.  This  groundbreak- 
ing ceremony  for  the  Austrian  Pavilion  is  of  very  great 
importance  to  all  of  us.  When  it  rises  on  this  site  it  will 
stand  as  a  symbol  of  a  country  rich  in  historical  and  cul- 
tural traditions.  It  will  also  serve  to  remind  us  of  the 
great  progress  that  has  been  made  by  Austria  since  the  end 
of  the  last  World  War. 

The  first  speaker  is  the  vice  president  of  the  World's 
Fair  in  charge  of  International  Affairs  and  Exhibits,  for- 
mer governor  of  the  state  of  New  York,  the  Honorable 
Charles  Poletti. 

sioner General,  Commander  Markhof,  Consul  General 
Willfort,  my  good  friend  Mr.  Spitz  and  officials  of  the 
World's  Fair.  We  are  very  happy  indeed  to  have  Austria 
among  our  international  participants.  We  hope  that  the 
millions  of  visitors  that  will  come  here  will  appreciate  the 
glories  of  the  culture  and  traditions  of  that  country,  and 
also  get  to  understand  and  appreciate  and  admire  some- 
thing that's  unique  in  the  world,  that  gemuchlich  spirit  of 
Austria.  We  are  delighted  to  participate  in  this  very  sig- 
nificant occasion.  Thank  you. 

RICHARD  PATTERSON:  Thank  you  very  much 
Governor.  Our  next  speaker  is  one  of  Austria's  most  prom- 
inent business  executives,  president  of  the  American 
Chamber  of  Commerce  in  Austria,  and  head  of  the  Vienna 
Chamber  of  Commerce  and  other  organizations.  Let  me 
present  him.  He's  the  Austrian  Commissioner  General  to 
the  World's  Fair,  the  Honorable  Manfred  von  Mautner- 

MAUTNER-MARKHOF:  Mr.  President,  Consul  Gen- 
eral, Governor  Poletti,  Ambassador  Patterson,  ladies  and 
gentlemen.  As  Austrian  Commissioner  General  for  the 
New  York  World's  Fair  1964-1965,  I  take  great  pleasure 

Cover:  Artist's  rendering  of  Austrian  Pavilion  which  will  be  "A"  shaped  in  design,  to  symbolize  Austria  as  a  land  of  mountains 
and  tourism,  and  constructed  of  wood  to  symbolize  the  richness  of  the  timber  and  industry.  Mr.  Gustav  Peichl  of  Austria  and 
Pisani  and  Carlos  of  New  York  are  the  architects  and  The  Displayers,  Inc.  act  as  coordinators. 

2  ©  ,963  New  York  World's  Fair  1964-1965  Corporation 

in  welcoming  you  to  the  site  of  the  Austrian  exhibit.  I 
want  to  thank  you  for  joining  us,  for  your  interest  in  our 
project.  I  am  pleased  to  bring  you  the  greetings  of  all  the 
officers  and  directors  of  the  Institute  of  Economic  Devel- 
opment of  the  Austrian  Federal  Economic  Chamber,  the 
agency  in  charge  of  planning  and  running  our  pavilion. 

Even  though  our  efforts  cannot  be  interpreted  as  official 
participation  by  the  Republic  of  Austria,  it  will  be  a  par- 
ticipation of  the  entire  economy  of  Austria.  You  will 
easily  realize  that  in  organizing  our  project  in  the  way  that 
we  have,  we  want  to  contribute  to  the  success  of  this  great 
Fair,  and  we  want  to  demonstrate  once  more  the  friendly 
relationship  we  have  maintained  with  your  wonderful 
country  and  population  for  many  many  years. 

We  Austrians  love  to  take  advantage  of  every  oppor- 
tunity to  widen  and  to  strengthen  our  international  rela- 
tions because  we  firmly  believe  that  mutual  understanding 
and  personal  contact  are  a  most  important  basis  for  har- 
monious and  peaceful  life  of  all  people  in  this  world.  We 
shall  attempt  to  bring  our  country,  situated  in  the  heart  of 
Europe,  close  to  all  Americans  who  have  not  yet  seen  it 
themselves.  We  want  to  convey  to  the  American  public 
not  only  some  of  Austria's  beauty  but  we  want  to  give  an 
image  of  our  accomplishments,  and  of  our  abilities  in  the 
economic  field  as  well  as  in  the  fine  arts. 

We  realize  of  course  that  the  true  strength  of  a  small 
country  lies  not  so  much  in  industrial  mass  production  but 
in  satisfying  the  idealistic  demands  and  supplying  the 

A  bulldozer  breaks  ground  for  the  Pavilion  of  Austria.  Left 
to  right:  Commissioner  General  of  Austria,  Consul  Manfred 
von  Mautner-Markhof  (in  bulldozer);  Governor  Charles 
Poletti,  vice  president,  International  Affairs  and  Exhibits  at 
the  Fair;  Miss  Elfriede  Mundl  of  the  Austrian  Institute  in 
New  York;  and   Mr.   Robert  Moses,    Fair  president. 

Mr.  Otto  M.  Spitz,  Austrian  trade  delegate  in  the  United 
States  (left),  is  presented  with  a  Fair  medallion  by  Mr. 
Robert  Moses,    Fair  president. 

finest  quality.  We  are  proud  to  state  this  has  always  been 
well- received  in  the  American  market.  We  therefore  be- 
lieve that  our  not  too  large  presentation  in  the  Fair  should 
be  put  under  the  heading  of  "made  especially  for  you  by 

Today's  ceremony  is  for  all  of  us  a  milestone  on  our 
road  toward  becoming  an  active  member  of  the  World's 
Fair  community.  A  road,  if  I  may  say  so,  we  are  following 
with  much  sincerity  and  devotion.  This  is  especially  true 
with  respect  to  our  trade  delegate  and  representative  here 
in  New  York,  Mr.  Otto  Spitz,  who  has  done  a  wonderful 
job  in  assisting  us  in  our  endeavor  here,  and  also  in  respect 
to  our  chief  architect  from  Vienna,  Mr.  Gustav  Peichl. 

He's  a  representative  of  the  younger  generation  of  archi- 
tects who  has  not  forgone  any  effort  or  time  in  order  to 
create  an  original  and  appealing  pavilion.  The  Austrian 
Pavilion  symbolizes  the  meaning  of  Austria  through  the 
use  of  frames  in  the  shape  of  the  capital  letter  "A."  Our 
pavilion  is  prefabricated  in  Austria,  and  it  is  made  of 
wood,  a  typical  Alpine  building  material. 

Permit  me  also  to  thank  all  the  people  and  organizations 
in  the  United  States  which  have  helped  us  so  efficiently: 
first  of  all  Mr.  President,  Governor,  and  all  the  capable 
and  efficient  members  of  your  staff.  Let  me  assure  you  that 
your  cooperation  not  only  with  the  Austrian  sponsors,  but 
also  with  our  associated  firms,  as  for  example  our  New 
York  coordinators,  The  Displayers  Inc.,  and  the  architects, 
Pisani  and  Carlos,  is  highly  appreciated.  We  are  aware  of 

the  fact  that  our  success  depends  on  your  continued  assis- 
tance and  cooperation. 

With  this  groundbreaking  ceremony,  we  are  expressing 
our  desire  that  Austria's  efforts  in  this  Fair  shall  bring  us 
additional  friends  in  the  United  States  of  America,  and 
contribute  to  your  success,  Mr.  President,  and  your  distin- 
guished associates  as  much  as  to  our  own.  Thank  you. 

RICHARD  PATTERSON:  Thank  you  Mr.  Commis- 
sioner General.  Since  November  1962  we  have  been  for- 
tunate in  having  our  next  speaker  living  right  here  in  New 
York  City.  A  prominent  lawyer  and  industrialist,  he  joined 
the  Austrian  diplomatic  service  in  1957,  and  served  in 
various  positions  in  Vienna  and  abroad.  I  am  honored  to 
give  you  the  Consul  General  of  Austria  in  New  York,  the 
Honorable  Johannes  Willfort. 

President,  Mr.  Governor,  Mr.  Commissioner  and  dear 
friend,  ladies  and  gentlemen.  I  have  also  been  asked  to 
say  some  words  at  this  groundbreaking,  and  I  have  ac- 
cepted with  great  pleasure,  notwithstanding  that  for  rea- 
sons you  all  know,  and  which  reflect  our  respect  for 
international  obligations,  my  country  has  not  been  in  a 
position  to  participate  officially  in  the  World's  Fair.  How- 
ever, we  are  happy  that  a  solution  could  be  found  similar 
to  that  applied  by  several  other  countries  in  an  analogous 

The  pavilion  to  be  erected  by  the  Austrian  Chamber  of 
Commerce  will  endeavor  to  reflect,  very  comprehensively, 

as  we  have  just  heard,  all  of  the  Austrian  economy.  And 
it  intends,  moreover,  to  present  to  the  public  the  entire 
image  of  modern,  of  today's  Austria  —  which  is,  we  be- 
lieve, somewhat  different  from  what  generally  is  the  basic, 
the  "classic"  image  of  Austria  in  the  minds  of  the  average 

Austria  is  synonymous  to  everybody,  has  he  been  on  a 
visit  to  Austria  or  not,  with  wonderful  landscapes,  high 
peaks,  with  snow  and  glaciers  in  the  Alps,  a  multitude  of 
lakes  and  gentle  undulated  hills  and  so  forth,  inviting  the 
tourist  to  relax  completely  in  summer  and  in  winter.  Aus- 
tria is,  of  course,  especially  well-known  for  her  culture, 
her  artistic  treasures  of  the  past,  be  it  in  form  of  baroque 
palaces  and  churches,  or  in  the  realm  of  music  —  I  need 
only  mention  Mozart  or  Haydn. 

These  aspects  are  very  important  ones  indeed,  we  are 
rather  proud  of  them  and  we  do  cherish  them.  But  there 
is  still  another  side,  especially  important  for  Austria's 
existence:  the  economic  field.  Austria  has  developed  into 
a  highly  industrialized  country  with  very  fine,  skilled 
labor.  The  achievements  of  Austrian  industry  of  today, 
too,  will  find  their  due  place  in  this  pavilion. 

To  present  in  the  overall  picture  of  Austria  all  this: 
culture,  tradition,  history,  beautiful  scenery  and  pleasant 
life,  as  well  as  the  economic  achievements  and  stability  on 
a  geographically  and  politically  difficult  and  sensitive  spot, 
has  been  the  permanent  endeavor  of  Austrian  representa- 
tives abroad.  And  it  is,  therefore,  most  gratifying  to  feel 

The  Honorable  Johannes  G.  Willfort,  Consul  General  of 
Austria  (left),  receives  a  Fair  medallion,  presented  by  Mr. 
Robert  Moses,    Fair  president. 

that  the  pavilion  which  is  going  to  stand  here  in  the  near 
future,  will  reflect  the  complete  image  of  modern  Austria, 
and  will,  consequently,  be  a  most  valuable  contribution 
toward  explaining  Austria  to  the  world. 

To  conclude,  I  should  like  to  tender  my  best  wishes  to 
the  distinguished  Commissioner  General  and  his  associ- 
ates for  a  successful,  work.  I  am  confident  that  their  efforts, 
with  the  cooperation  and  assistance  of  you,  Mr.  President, 
of  you  Mr.  Governor,  and  of  your  efficient  staff,  which, 
I  am  sure,  you  will  give  them  to  the  largest  possible  extent, 
will  make  the  pavilion  a  real  success.  Thank  you. 

RICHARD  PATTERSON:  Thank  you  very  much  Mr. 
Consul  General.  Before  presenting  the  final  speaker  I 
should  like  to  ask  the  following  to  take  a  bow:  the  national 
architect  for  the  Austrian  Pavilion,  Mr.  Gustav  Peichl; 
his  two  New  York  associate  architects,  Mr.  Frank  Pisani 
and  Mr.  John  Carlos. 

Now  ladies  and  gentlemen  and  distinguished  guests, 
I  give  you  the  President  of  the  New  York  World's  Fair, 
the  Honorable  Robert  Moses. 

ROBERT  MOSES:  I  don't  know  what  some  of  us  for 
our  bearings  would  do  without  the  proper  instruction. 
Dick  Patterson  tells  us  what  to  do  in  foreign  company  and 
Charlie  Poletti  is  a  sort  of  roving  Berlitz  School.  He  taught 
us  just  enough  to  get  by.  We  could  say:  Je  ne  peu  pas 
purler  Vranqais,  mais  je  comprend  tous,  or  io  11011  posso 
parlare  Italiano  ma  posso  comprendere  tutto,  or  Wir 
konnen  auch  gelaufig  deutsch  sprechen.  That  just  about 

ends  our  talent. 

But  seriously,  I  am  much  impressed  with  the  argument, 
the  statement  that  you  don't  necessarily  have  to  have  a  lot 
of  acreage  and  a  very  big  building  to  present  something 
that's  significant  to  the  visitors  to  the  Fair.  Now  as  one  of 
the  speakers  here  said,  you  are  not  going  to  turn  out  as 
many  motor  cars  or  anything  else  as  General  Motors  or 
Ford  or  Chrysler,  or  it's  not  an  assembly  line  country  — 
you  have  culture ;  you  have  scenery ;  you  have  the  arts,  and 
they  can  be  presented  very  attractively  in  a  small  compass. 

I  remember  a  few  years  ago  going  over  to  join  General 
Clay  and  write  a  report  on  the  Ruhr.  While  there  I  went 
to  Garmish  in  Austria  and  had  a  wonderful  time.  I  never 
got  around  to  writing  the  report  'til  the  last  night  I  was 
there  and  I  had  to  stay  up  all  night  to  write  it. 

Now  we  are  delighted  that  you're  here.  And  we  think 
you  have  a  lot  to  show.  Again  I  must  emphasize  the  fact 
that  if  you  just  present  the  best  things  you  have,  don't 
worry  about  the  size  of  the  exhibit,  don't  worry  about  how 
much  money  other  people  are  spending,  and  don't  worry 
over  the  fact  that  while  you  have  the  government  blessing, 
you  are  not  strictly  speaking  a  government  exhibit.  In 
many  ways,  we  would  rather  deal  with  the  leading  citizens 
than  with  governments. 

Thank  you  for  coming  and  we'll  be  in  touch  with  you 
right  along.  If  there  is  anything  that  we  can  do  to  help 
you  to  expedite  your  work,  smooth  your  path,  just  let  us 


will  occupy 

a  17,683  sq.  ft.  site 

in  the 

International  Area. 


of  Austria 

THE  HONORABLE  JOHANNES  G.  WILLFORT,  Consul  General  of  Austria 


DR.  FRANZ  KIRCHMAIR  of  the  Institute  of  Economic  Development 
of  the  Austrian  Federal  Economic  Chamber 

MR.  OTTO  M.  SPITZ,  Austrian  Trade  Delegate  in  the 
United  States 

NEW        YORK        WORLD'S        FAIR        1964-1965         CORPORATION 

Flushing  52,  N.  Y.  Tel.  212-WF  4-1964 

ROBERT  MOSES,  President 

THOMAS  J.  DEEGAN,  JR.,  Chairman  of  the  Executive  Committee 

WILLIAM  E.  POTTER,  Executive  Vice  President 

CHARLES  POLETTI,  Vice  President,  International  Affairs  and  Exhibits 

STUART   CONSTABLE,  Vice  President,  Operations 

WILLIAM  BERNS,  Vice  President,  Communications  and  Public  Relations 

ERWIN  WITT,  CompfroJ/er 

MARTIN  STONE,  Director  of  Industrial  Section 

GUY  F.  TOZZOLI,  (Port  of  New  York  Authority)  Transportation  Section 

ERNESTINE  R.  HAIG,  Secretary  of  the  Corporation  and 
Assistant  to  the  President 

WILLIAM  WHIPPLE,  JR.,  Chief  Engineer